This project explores “XO, Hair,” a conceptual Black hair care brand built around the theme of self-love. The name references “XO” as an expression of care, reinforcing the importance of embracing and nurturing natural hair. In response to the lack of inclusive options in the market, I developed a hand-illustrated logo and cohesive visual identity that feels vibrant, nurturing, and gentle—reflecting a softer, more caring approach to hair care.